Meet the Collective
We’ve lived through the tween years.
We’re a collective of executives (i.e., operators, strategists and builders) who have spent our careers helping companies through growth, change and the messy stages in between.
From startups finding their footing to grown-ups rethinking what comes next, we’ve built, launched, operated, measured and learned our way through a lot of change.
Now we bring that experience to yours.
Meet the Team
Lori has spent her career helping organizations figure out who they are, how to reach and engage the people they serve, and what has to happen inside the business to make that experience real.
Her work has always crossed the lines between brand, marketing, go-to-market, customer experience and operations. At PatientsLikeMe, she built and led a 20-person marketing team and helped shape the positioning and patient engagement approach behind a platform that grew to hundreds of thousands of members. At Candescent Health, she helped take a new healthcare technology to market, then expanded her role into customer experience and voice-of-customer work. At Onduo/Verily, she built the marketing organization from the ground up and designed the B2B2C enrollment and engagement engine, including behavior-based journeys, marketing operations, technology and go-to-market strategy during a major ownership transition.
For the past six years, Lori has brought that experience to dozens of startups and grown-ups navigating transitions of their own. Through YouCentric, she has worked alongside leadership teams rethinking brand identity and go-to-market strategy, and helped their teams build enrollment and engagement programs, launch new offerings, define and evolve customer experiences, hire and train teams, and put better systems and workflows in place. She’s been a core teammate in helping these organizations figure out what needs to change as the business grows up.
That work reinforced something Lori has believed for a long time: companies aren't just in the business of building products or delivering services. They're building experiences. And the best ones start by looking at the business through someone else's eyes, then make sure the strategy, operations and experience underneath it can deliver. The YouCentric collective exists to bring that same conviction (and serious execution muscle) to growth-stage companies ready to align what they believe, how they operate, and how they grow.
Lori Piscatelli Scanlon
Founder
Collective Partners
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Liz has spent more than 15 years building the experiences, programs, teams and operations that help healthcare companies serve people well as they grow.
She spent nine years growing alongside PatientsLikeMe, joining when the company was still relatively small and ultimately becoming Director of Member Experience. Along the way, she built customer support, engagement and community teams and developed programs for a patient network that grew to hundreds of thousands of members. Her work included member experience, advisory and research programs, onboarding and some of the internal programs that helped keep a patient-first culture connected as the company grew.
At Cylinder Health, Liz brought that experience into a B2B2C digital health model, helping redesign enrollment and engagement to improve conversion 3x and developing a device pilot that achieved 84% retention. At Woebot, she moved from member experience and operations into commercial implementation and ultimately SVP of Operations. There, she built program management and client delivery capabilities and helped manage product launches, decommissions, company-wide goal setting and executive operations inside an FDA-regulated environment.
Liz is especially good at the place where a great experience meets all the things required to actually deliver it. The workflows. The tools. The teams. The communications. The handoffs nobody thought about until something broke.
At YouCentric, she brings that perspective to member and customer experience, community, program development, enrollment and engagement, implementation and the operational infrastructure underneath it.
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Kim has spent more than two decades inside complex businesses at moments when the way they worked needed to change.
Her career spans merchandising, planning, operations, organizational transformation and marketing performance. At DKNY, she progressed through increasingly senior roles over 13 years while building the systems, databases and planning practices behind a major wholesale business. At Levi Strauss, she led commercial demand planning for the women's business across Levi's and Dockers, building modeling tools and working across merchandising, finance, supply planning and sales.
At Gap, Kim helped roll out a new operating model across divisions, channels and markets while defining roles, responsibilities and business processes through repeated leadership changes. She later brought that operational foundation to WW/WeightWatchers, where she moved into B2B2C marketing and ultimately led enterprise demand marketing and business performance while the company navigated a major rebrand, digital transformation and changing consumer behavior.
Kim understands the numbers, but she also understands all the things behind them. How decisions get made. Where ownership gets muddy. Which processes have become workarounds. Whether teams are measuring things that actually help them make better decisions.
At YouCentric, she helps companies see what's really happening in the business and turn that clarity into better operating models, processes, measurement, planning and decisions.
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TBD
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Free Brand Clarity Workbook
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