Growth doesn’t wait for you to be ready.
You’re not where you started. But you’re not quite built for where you’re going either.
We help align who you are, how you operate, how others experience you, and how you go to market.
THE “TWEEN” YEARS
Businesses mature the same way people do: awkwardly, unevenly, and usually trying to project confidence
Maybe your market has changed. Your customers have changed. You’ve added products, people or complexity. Or the way you work simply hasn’t caught up with the business.
What got you here may not be what gets you there…now’s the time to fix that.
We help with that part.
WHY YOUCENTRIC
You’re in the business of building an experience
Whether you sell a product or deliver a service, every interaction someone has with your company shapes how they experience you.
» how they find you
» what you promise and how you deliver it
» how your team interacts with them
» what happens when they need help
For your customers, you are one journey, one experience.
That’s your brand.
WHAT THE WORK SAYS
When the inside lines up, people show up.
16,000+
people enrolled through partner-ready journeys built at Onduo, a virtual diabetes care company
44%
of eligible employees enrolled when the partner became the advocate: 3x the target rate
1st
Patient Advisory Board at PatientsLikeMe, giving patients a real voice in what got built
From Lori's work at Onduo (a Sanofi-Verily company) and PatientsLikeMe. See the full stories on How We Work.
WHAT THE RESEARCH SAYS
Trust is earned, not declared.
80%
of people trust the brands they use to do what's right (more than business, government or media)
5x
Unpaid voices are five times more powerful than paid brand messages in building trust*
82% vs. 42%
82% trust friends and family for brand information, compared with 42% who trust celebrities*
Source: Edelman Trust Barometer Special Reports: Brand Trust, From We to Me (2025); Brand Growth in an Insular World (2026).
*Among the two-thirds of consumers Edelman identifies as wary of messengers outside their circle.
People feel it when the pieces inside the business don't line up with the experience you're trying to create.
YouCentric helps connect the two.
WHERE ARE YOU IN YOUR TWEEN YEARS?
Different stages. The same growing pains underneath.
Accelerating
You found traction. Now everything's breaking at triple speed.
Pivoting
What worked for years isn't what's working now.
Resetting
You need to get clear on who you're really here to serve.
What do you need to build, fix, or rethink?
We work across the parts of a business that shape how people experience it. Need help setting the direction? We got you. Need someone to get in there and build what’s missing? We’re here for that too.
Brand + Product Marketing
Identity | Positioning + Messaging | GTM + Launches | Sales Enablement | Communications
Enrollment + Engagement
B2B2C Enrollment | Engagement Journeys | Segmentation/ICPs | Content Strategy + Execution | Channel Set-Up + Optimization | Testing | Dashboards + Insight Reporting
Experience + Programs
Customer/Patient Experience | Behavior-Based Outreach |
Advisory Boards | Communities + Events | Onboarding/Nurturing
Operations + Systems
Business Cadence | Workflows | Marketing Systems + Processes | Cross-Team Alignment | Tool Assessments + Rollouts | Campaign + Channel Operations | Team Design + Coaching | Change Communications
Businesses people trust create experiences that feel clear, connected, and consistent…internally and externally.
That’s the work.
(And it’s never just marketing)
