We work with you. Or for you.
(Often, it’s both.)
Maybe you need another perspective to help figure out what to needs to change or what comes next. Or maybe you know exactly what needs to happen and need someone to get in there and do it. Often, it’s somewhere in between.
Here’s the good news: we’ve been there.
And that’s why we work how we work.
A Few Recent Clients
WeightWatchers
NuvemRx
WellTheory
Omnicell
KaiaHealth
ThriveIEP
EHIR
Laudio
RTHM
Onduo
(a Sanofi-Verily company)
GetThread
Working with you
We work alongside leaders and teams to bring clarity, make decisions, solve problems and create a path forward. This alignment often means changing how people think, work or communicate, so we help see and plan for that too.
Working for you
Sometimes you don’t need another plan. You need someone to take it over and get it done. That’s when we step in to build, launch, manage or improve the work itself, bringing in additional expertise when the work calls for it.
A few examples of what that can look like…
Brand + Go-to-Market Alignment
Your brand is more than how you look and what you say. It's the thread that connects all parts of the business and how you deliver.
When a business is growing up, the story often falls out of step with what you've become. Leaders describe it one way, sales tells it another, and customers experience something else entirely. We help you get clear on who you are, who you serve and what you promise, then carry that through to how you go to market and how your teams show up.
This means aligning the story leaders tell, the promise customers hear and the way the business delivers on it, so the whole thing feels like one experience, not a set of messages.
Examples
Brand identity, story + positioning
Messaging hierarchies + value propositions by audience
Go-to-market strategy + launches
Sales enablement + buyer materials
Leadership alignment sessions
Internal rollout + change communications
Enrollment and Engagement Engines
Getting someone to enroll is one thing. Getting them to take the next step, and the next one after that, is another. We build behavior-based enrollment and engagement programs that use what we know about an audience, including their mindsets, signals and behaviors, to shape what happens next.
Especially in complex B2B2C environments, that means connecting the content, channels, technology, workflows and teams behind the experience so the whole thing actually works.
Examples
Enrollment, activation + engagement programs
Research / clinical trial recruitment and enrollment
Audience, mindset + behavioral segmentation
Trigger-based email, SMS + multi-channel journeys
Content, cadence + channel testing
CRM, technology + workflow design
Team structure, hiring + operating processes
Measurement + ongoing optimization
B2B2C Marketing Playbooks
In B2B2C businesses, the person buying your product or service often isn’t the person who ultimately needs to use it.
That means you're marketing to more than one audience, with different needs, motivations and roles to play. The buyer needs to see the value. Partners and champions need to understand how to create access and momentum. And the end user needs to understand, trust and ultimately act.
We’ve spent years building the playbooks that connect those pieces.
Buyer + champion enablement
Audience + opportunity strategy
Enrollment + activation
Behavior-based engagement
Operations + orchestration
Measurement + optimization
Customer + Community Experiences
Your brand is both who you say you are and who your customers experience you to be. One without the other is only half the portrait.
We create ways for the people you serve to have a real voice in your business, helping you understand their experience, learn from it and bring that perspective into what you build and how you grow.
We’ve been doing this work for years, from launching the first Patient Advisory Board at PatientsLikeMe to building customer communities, councils, events and other programs that bring the people you serve closer to the business.
Examples
Patient + customer advisory boards
Customer councils, summits + events
Community + ambassador programs
Social + influencer programs
Customer insight + co-creation initiatives
Operations + Systems
Growth exposes the gaps between how work is supposed to happen and how it actually does. When a business is scaling, the way you work often hasn't caught up. And it’s not surprising when teams build workarounds, tools pile up, and handoffs break in the places customers feel most.
We help you design the cadence, workflows, systems and team structure that let the business deliver on what it promises, again and again. Yes, more of that work is moving to AI and automation, but getting the foundation right matters more, not less. Automation amplifies whatever you've built. We help make sure what it amplifies is clear, connected and still feels human.
Examples
Business cadence + operating rhythms
Workflow + process design
Marketing systems, tools + tech stack assessments
AI + automation readiness, workflow design + rollout
Campaign + channel operations
Cross-team alignment + handoffs
Team design, hiring + coaching
Change communications
Frequently Asked Questions
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Agencies can be great when you know what you need and want a team built to deliver a particular kind of work. YouCentric is a little different.
Lori often comes in when the work crosses lines, or when you're still figuring out what needs to change. She can help set the direction, get into the work with your team, or take something over and build it for you. And when the work needs additional expertise, she bring in the right people rather than starting with a predetermined agency team or set of services.
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Yes, when that's what you need. But not every engagement is fractional.
Sometimes a company needs ongoing leadership or an experienced person embedded with the team for a period of time. Other times, there’s a specific problem to solve, program to build or change to get through.
We shape the engagement around the work rather than forcing the work into a particular model.
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We’ve spent a lot of our careers in healthcare, but YouCentric isn’t a healthcare-only company.
We tend to be most useful when a business is growing, changing or figuring out what comes next. Maybe you’ve outgrown the way you’ve been doing something. Or you’re launching something new. Has your market or customers changed? Or are you seeing gaps between teams, systems or the experience you’re trying to create? Maybe you know something isn’t working, but you’re not quite sure what needs to change.
We work with startups, grown-ups and plenty of companies somewhere in between. You don’t need to have the problem figured out before you bring us in. That can be part of the work.
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Lori leads YouCentric and is involved in every engagement. Depending on what you're trying to accomplish, she may do the work directly, work alongside your team, or bring in trusted people with the experience and skills the work calls for.
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It depends on what you need and how we’re working together.
Some engagements are defined projects with a clear scope and fee. Others are ongoing or fractional relationships priced as monthly retainers that allow flexibility to move around based on priority. When a project needs a broader team, we build and price the team around the work.
We’ll talk through what you’re trying to accomplish first, then recommend an approach and scope that makes sense for your team and budget.
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AI is a powerful amplifier, which is exactly why the foundation matters. It will scale your workflows, your content and your customer journeys, but it scales the gaps too.
Before orchestration tools existed, we built the right-experience-at-the-right-time journeys by hand. AI makes it possible to build them faster and more connected. But keeping humans at the center of who you serve still takes alignment, and a way of thinking to feed it.
That's the part we help with: getting clear on who you are, how the work should flow and where people and agents each fit, so automation makes the experience better, not just faster.
